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The 2027
Conference Tour

Seven shows. Five cities. One merch partner that gets your kit to the stand before the doors open.

7 shows5 cities1 merch partner
Merch3652027

Your brand.
On tour.

  1. BarcelonaJanuary
  2. AmsterdamApril
  3. MaltaMay
  4. LisbonSeptember
  5. RomeNovember
Custom merch.
Zero hassle.

Tour dates.

Every show has two dates: the one on the badge, and the one your brief needs to land by. Choose a stop for its city kit.

Brief-by dates allow six weeks for design sign-off, custom production and delivery to the venue. Shorter timelines are often possible on stock items. Ask us.

The extended tour

Also delivering to London · Las Vegas · Fort Lauderdale · Mexico City · São Paulo · Cape Town · Dubai · Macao · Manila · Colombo.

Tell us where you’re heading ↗

The kits.

Pick a kit, then make it yours.

The Booth Kit

High-volume pieces people actually keep, so your logo leaves the hall and keeps working after the show.

Pairs well with a hero item for scanned leads only.

Build this kit

The Crew Kit

Matching, comfortable and easy to spot across a packed hall. Sized per person, packed per person.

We collect sizes for you, no spreadsheets chasing.

Build this kit

The VIP Kit

Premium pieces in custom packaging, made for the partners and clients you booked meetings with months ago.

Can be delivered to hotels or handed out at your side event.

Build this kit

The After Dark Kit

The take-home gift at the door, branded cups at the bar, and something guests wear the next morning on the floor.

Runs with CYE side events and Altitude networking nights in the same cities.

Build this kit
01 / 05BarcelonaConference Tour 2027
ICE18–20 January 2027
iGB Affiliate19–20 January 2027
Your brand.
On the floor.

Barcelona.

Two shows overlap in one January week. Kit your team once and work both floors.

Pack for the city.

Cool January days

ICEBrief by 7 Dec 2026Recommended timeline
iGB AffiliateBrief by 8 Dec 2026Recommended timeline
Plan my Barcelona kit
02 / 05AmsterdamConference Tour 2027
SBC Summit Europe19–21 April 2027
Your brand.
On the floor.

Amsterdam.

April in Amsterdam means showers between the hall and the hotel. Give people a reason to carry your name.

Pack for the city.

Ready for spring showers

SBC Summit EuropeBrief by 8 Mar 2027Recommended timeline
Plan my Amsterdam kit
03 / 05MaltaConference Tour 2027
SiGMA Europe3–5 May 2027
NEXT Summit: Valletta26–27 May 2027
Your brand.
On the floor.

Malta.

Our home island, twice in one month. Order for both shows together and keep one look across May.

Pack for the city.

Light layers for May

SiGMA EuropeBrief by 22 Mar 2027Recommended timeline
NEXT Summit: VallettaBrief by 14 Apr 2027Recommended timeline
Plan my Malta kit
04 / 05LisbonConference Tour 2027
SBC Summit21–23 September 2027
Your brand.
On the floor.

Lisbon.

Late-summer heat and long rooftop evenings. Merch that works from the stand to the after-party.

Pack for the city.

From the stand to the rooftop

SBC SummitBrief by 10 Aug 2027Recommended timeline
Plan my Lisbon kit
05 / 05RomeConference Tour 2027
SiGMA RomeNovember 2027 · Dates TBC
Your brand.
On the floor.

Rome.

Dates are still to be confirmed. Get on the list and we’ll plan around the announcement.

Pack for the city.

Plan ahead for November

SiGMA RomeBrief by as early as possibleDates TBC
Plan my Rome kit

How it runs.

  1. Send the brief

    Your show, your stand, your headcount. Five minutes with our guided form.

  2. Sign off the kit

    Mock-ups and one clear quote, back fast. Unlimited customisation.

  3. Find it at the stand

    Produced, packed and delivered to the venue. One account manager the whole way.

Explore how we work ↗

Already on tour with

Book your
tour kit.

Tell us which shows you’re working. We’ll build one kit plan for the whole season.

sales@merch365.eu ↗

Your selection carries into the brief. We’ll take it from there.

Conference dates are planning information and may change. Brief-by dates are recommended timelines for custom production; final lead times are confirmed with each order.